Omniture SiteCatalyst

Omniture SiteCatalyst 13 now includes the industry’s first Web 2.0 Business Optimizations. As companies struggle to improve their online businesses through the use of emerging technology, they are challenged to find the means to optimize the effectiveness of such nascent Web site components such as blogs, rich media, social networking and more. To overcome this, Omniture is introducing Web 2.0 business optimizations that package best practices expertise and technology for:

• Social Networking – Analyze the value and relevance of user-generated content
• Blogs – Measure consumption and influence of this new content medium
• Rich Internet Applications (RIA) – Quantify rich media engagement and abandonment
• Dynamic Site Search – Provide visitors with self-optimizing search results
• Visitor Interaction Profiling – 1:1 targeting with complete user profiles